About Us

Live healthier, happier and more productive lives

Hawaiian Choice is a wellness company born and raised in the 50th state of Hawaii. Our goal is to help people live healthier, happier and more productive lives. We believe in the power of CBD to do this and feel that the world has only scratched the surface of this amazing compound’s potential.

We use the bounty of Hawaii’s tropical climate and fertile soil and the latest research to ensure our tinctures, topical gel and edible jellies offer the highest quality health benefits, flavors and scents.

That attention to detail and quality control ensures that whether it’s the quality of our organically grown Hawaiian hemp, delicious flavor of the Lilikoʻi (Passion Fruit), Pineapple, Noni and ʻŌlena (Turmeric) in our tinctures and edible jellies, or the pure essences of Lemongrass and Eucalyptus in our topical gel, you know you’re experiencing something uniquely Hawaiian.

Premium Quality Ingredients

We use the highest quality CBD from organic Hawaiian hemp as well as organic terpenes. 

Our Hawaiian botanicals come from hard-to-find, small batch organic and wild-gathered, non-GMO produce grown and gathered by local farmers.

We also bring the same commitment to our packaging. For our tinctures, we use spray bottles instead of droppers for increased hygiene and ease of use. Similarly, we use large lids on our topical gels to make them easier for everyone to open, including those with arthritis or restricted mobility.


We know how important it is for our customers to know exactly what goes into our products. That’s why everything we make is third-party lab tested and all reports are available here on our web site.  Simply use the batch number or QR code on your product to see its full lab report. That means CBD potency that matches what it says on the bottle, Zero THC, and no pesticides, herbicides, spores or heavy metals. Just high quality premium products.

For those who travel internationally, our Hawaiian Choice Export Declaration can be downloaded in six languages and confirms that our products are legally produced and contain Zero THC.


Due to our location in the middle of the Pacific Ocean, we know how important sustainability is to our islands, resources and way of life – and to the future of our planet. We consider sustainability across our entire business and work with partners who commit to responsible practices. The plants harvested for use in our products are organically grown using sustainable farming practices.

We are always working to further improve our operations.

Giving back

Our commitment to improving people’s lives extends beyond our products. We believe in social responsibility and are committed to giving back. Hawaiian Choice is proud to partner with The Pineda Foundation for Youth, an educational non-profit organization that promotes the rights and dignities of young people with disabilities. Through fieldwork and research initiatives, the foundation seeks to build inclusive societies where everyone can reach their full potential.


In formulating our product line we engaged with our customers and leaders, experts and advocates in the CBD industry and beyond to create quality products we can be proud of. We are constantly working on new ideas and want input from you. We love hearing how much you enjoy our products, what started your interest in CBD and your experiences. We’re also constantly striving to improve, so please let us know your suggestions.